The Tipping Point

"The Tipping Point" by Malcolm Gladwell

the author has hit upon one idea, that social phenomena may spread like viruses, small infections at first and a sudden epidemic when a certain "tipping point" is reached. well, it is just a theory. without bothering to do any original studies, he quotes various other studies and material (which is all quite interesting information, btw), he goes on to build a pusedo-scientific theory. it's pop sociology, good for entertainment, and not much more. as a book, it gets repetitive and disjointed after a while. i guess, he just wrote several New Yorker articles and bunched them together into a book